What a pitiful attempt by Microsoft to usurp Apple’s commercials.
Apple Inc.’s commercials have always astounded me. Rare is it that a company can air an entire commercial for a product, never mention the company behind the product, and still have every single person that sees the ad know exactly who and what it is.
Apple rarely, if ever, puts their name in their ads.
Even in the “Get a Mac” ads that have been running since 2006, the last few seconds of the commercial are simply a picture of an iMac with the Apple logo and just the word “Mac.”
What amazing brand recognition Apple has to be able to pull this kind of stunt. Their signature style and product design instantly sets Apple products apart from the rest, and makes them as recognizable as those trademark white earbuds.
And what a creative staff Apple has behind everything from product development to hardware design to software design to interface design to packaging to boxing. Apple’s commercials fit so well with the company’s image.
As do Microsoft’s.
Microsoft is the big kid on the block, the bully, some would say. When something threatens Microsoft, generally the response is simply to buy the threat and absorb it or shut it down. Apple is the little scrawny kid with a stick that keeps poking the Microsoft beehive.
And now, Microsoft buzzes back at Apple with this set of three commercials.
Gone are the Seinfeld ads. Of course, Microsoft insists that this was the plan of action the whole time.
Now, well, just go watch it for yourself, then come right back.
This seems to be Microsoft, the big bully, responding with something it thinks is witty and believable. Unfortunately, as a few commenters on YouTube have said, all of these people proclaiming “I’m a PC” seem sort of Borg-like.
As in, of course, “We are the Borg; resistance is futile; you will be assimilated.”
Is this what Microsoft has resorted to? Is this all that they have?
Aside from the “Mojave Experiment,” is this the best that they have?
If you have to trick someone into using your operating system, isn’t there something wrong? Maybe all of the bad publicity and bad press is there for a reason.
Vista stinks, and I have the evidence to back that up. Out of all of the computers that I see at work, the Vista ones are without a doubt the hardest ones to fix, simply because Vista tries to protect users from themselves. It’s ridiculous to keep users from doing things even if they want to.
When you try to do something on Vista, the first thing that the “helpful” operating system pops up is something to the tune of “are you sure you want to do this?”
Of course I’m sure. I did click the button, did I not?
I guess it all really comes down to the simple adage “if you can’t take the heat, get out of the kitchen.”
Microsoft is bringing nothing new to the table, just the same old things that we’ve seen time and time again.
When they bring something new and innovative (that actually works) then I’ll perk up and pay attention.
